Brainstorming

Definition

Brainstorming is a collaborative idea-generation technique used to explore problems, identify opportunities, and surface potential solutions without immediate judgment or evaluation. The primary goal is to encourage creative, broad thinking before narrowing options through analysis and prioritization.

Inputs

• A clearly framed question, problem, or opportunity to explore
• A diverse group of participants with relevant perspectives
• A neutral facilitator and a shared capture surface (whiteboard, sticky notes, or virtual board)

Outputs

• A grouped list of candidate ideas, options, or hypotheses
• An initial shortlist prioritized for follow-up analysis or elicitation
• Improved stakeholder engagement and shared problem-solving mindset

When to Use

• Early discovery when the problem or solution space is still open
• Exploring risks, root causes, or alternatives before committing to an approach
• Process improvement initiatives and product ideation sessions
• Risk identification sessions at the start of a new initiative

When Not to Use

• Decisions that require deep individual analysis rather than group divergence
• When stakeholders expect formal answers or detailed validation
• Groups with heavy power imbalances where quieter voices will not surface — use brainwriting or silent brainstorming instead
• When the problem is already well defined with limited viable options